Placing a giant ice cream outside your shop can be a compelling sign especially for the kids. I would think maybe an inexpensive, Groupon mini-getaway for the winner. If they love your ice cream, they'll remember you as the excellent fair vendor and may patronize your shop. Slower does not have to mean lower revenue – if you think strategically. Unilever ice cream brand Magnum has launched a £13m campaign drive to support its new variant called Magnum Double. Before we get on to the marketing behind Halo Top, itâs important to note the innovation of the product itself â and how Halo Top has succeeded in carving out its own niche category of âhealthyâ ice cream. The rise in income, along with an increase in demand for sweet dishes, drives the growth of this market. Ben and Jerry's Premium Ice Cream Products Ben and Jerry's Ice Cream is a brand name company known worldwide. Bomb Pops Launches Campaign Convincing Tweens To Love The Vintage Treat. In case you need some inspiration, visit this Forbes’ article of the best food photography on Instagram. That’s okay though because you can be the ring leader of your own Small Business Saturday or Restaurant Week by rounding up all of the local small businesses in the area and getting them on board. Such solutions help to adjust activities to particular markets and target groups. Shake things up and host a local event, calling it a “Staycation.”. Reimagine a moment of pure pleasure with the new Magnum Ruby ice cream If you do not already have an editorial calendar in place, now is â¦ An obvious way to advertise is to put a sign outside your store. Two weeks into their Kickstarter last year, John Fiorentino and Mike Grillo had â¦ Within that moment, there are layers of pleasure to be enjoyed â the sound of the chocolate crack, to the velvety chocolate flavor of the double dipped ice-cream and the luscious packaging. Check it out. Join 140,000 other leaders and receive updates that will help you grow your business, inspire new ways to engage your employees, and resources to help your workplace run smoother. Do you think you’ll try any of these campaigns this summer? Ice cream might seem to sell itself. A TV advert went live â¦ Check out this list of some of the best social media marketing campaign ideas from national companies. Develop a search engine marketing campaign so customers can find you when they search for local ice cream shops online. Van Thompson is an attorney and writer. Reach out to local businesses, nonprofits and churches and ask if they'd like you to cater their events. Children love sweets, and a trip to the ice cream store is a tradition for many families. Hiland Dairy Foods, Omaha, Neb., and Velvet Ice Cream, Utica, Ohio, scooped out summer marketing campaigns focused, respectively, on the intergenerational appeal of ice cream and the support of cancer research. This is great news for ice cream shops across the country, as it means that people are ready to eat ice cream at almost any given moment. Unfortunately, Small Business Saturday doesn’t happen until Nov. 29 this year and Restaurant Week doesn’t take place until Winter is back upon us. Of course, they will write a review on their blog shortly thereafter so you better make sure they have an amazing experience. For more frequency marketing campaign ideas, check out this blog post by Food Service Warehouse. Here’s a how-to on getting started promoting at fairs and other summer events. People love hearting pictures of food, especially when it’s beautifully laid out or when they know their friends or family are going to be jealous. Create a loyalty program to reward your customers who reward you with their money all year long. Take one look at the freezer aisle and there are now a multitude of new and interesting brands that break away from tradition, offering low-calorie, dairy-free, organic and healthy experiences, all housed within â¦ Place an advertisement in a local newspaper, and communicate the business hours and most popular flavors for your ice cream shop. Tesla's â$0 Budgetâ While many find Tesla founder Elon Muskâs antics frustrating, plenty of them â¦ Summer festivals are ideal places to market your ice cream, as hungry festival-goers are eager to try a cold snack. Team Up With Influencers in Your Industry. with the slogan âImmigrants, jump in the back (but only if youâre good at sport).â. Start a Facebook page for your store and post regular updates and sales and store information. Tell us which one(s) in the comments below. Summertime is for the sandals, and Coach â¦ Sponsor ice cream eating contests and other events in the hot summer months to draw parents and kids to your shop. Why Wall's made its classic ice-creams talk. Sunâs out, sandalâs out! It’s called food porn, and people eat it up – literally. For your ice cream business to succeed, you need to market and advertise it well. Sponsor a family night out and offer a discount to families with kids, or ask a nonprofit to hold a fundraiser at your business. Whereas, the new innovative flavors that companies have come up with, act as a major driver for the market. The challenge for your ice cream store is in convincing customers that the ice cream they need is at your shop. If you're debuting a new flavor, give out free samples one evening or offer a bonus scoop for paying customers. Create unique ice cream flavors (like vegan). Summer festivals are ideal places to market your ice cream, as hungry festival-goers are eager to... Events. You may also offer some delicious healthy desserts like a scoop of lactose-free ice cream. Who wants lemonade when you could have iced lattes? Ice Cream Store Marketing Ideas "You scream, I scream, we all scream for ice cream." Itâs important to have the staple ice cream flavors, but â¦ We had some issues creating your account. Partner with other local, small businesses to help everyone generate more business by passing off customers to one another. Back in 2015, in the midst of an immigrant crisis, the marketing team at Paddy Power thought it would be a good idea to release an ad with British athletes born overseas (and Andy Murray?) For many people of certain generations, it wasnât summer unless there were Bomb Pops. This will incentivize employees to provide stellar service, and customers usually feel loyal to their favorites so this should increase page engagement and sales. Ben and Jerry's Premium Ice Cream Products 1422 Words | 6 Pages. Fairs and Festivals. Offer dads a free coffee or meal on Father’s Day. Customers can vote on your Facebook page, and the winner should get a killer prize related to summer. In fact, the average American consumes ice cream 28.5 times in just one year.