Medical Affairs A study by Best Practices, a management consultancy, shows that nearly 89% of pharma players in India have a dedicated MA team . While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes. Furthermore, medical affairs … Everyone digests information differently and have different preferences on how they like to receive information and learn. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. Medical affairs teams need to align a strategy to communicate the value of these tools to their organizations. A common pitfall for medical affairs is that there is too much focus on channels and too little focus on content strategy—content must be the cornerstone of every digital strategy with digital channels being the enabling tool. Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 Many medical affairs teams underestimate the value of the data that they create and consume. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. In-person communication and engagement is moving towards being replaced by online platforms. Medical Affairs Digital Strategy Council™ presents a White Paper encompassing tangible and solution-oriented insights on how to embrace a customer-centric mindset driven by digital transformation to drive positive customer experience in Medical Affairs. Moreover, content should clearly be high quality and unbiased, because these characteristics drive trust and adoption. It plays a leadership role in implementing cutting-edge medical, scientific, and patient-centered insights & solutions that drive strategy and innovation in healthcare. Join us for the opportunity to participate in an interactive meeting that will help to identify best practices when implementing a digital strategy within your medical affairs team. Once voucher has been redeemed, no additional changes may be made. Check back frequently as new jobs are posted every day. This presentation will describe how one company developed and adopted a strategy based on that used by marketing organizations for Scientific Content Marketing, and modeling communication pathways based on the customer journey. Director Global Medical Affairs Digital Strategy Innovation / Everywhere ; Location. Baker Tilly works with medical device, pharmaceutical and other life sciences organizations in developing and executing their medical affairs strategy and therapeutic area platform. The Director, Medical Affairs, will be a key individual to provide scientific leadership and guidance in the area of brand strategy and post approval research. PHARMAFUTURE ™ (www.pharmafuture.org) is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. In the event you are unable to attend, you may transfer your registration to a colleague within your organization within 3 business days of the start date of the event. Medical Affairs is a critical scientific bridge between Healthcare companies and their internal & external stakeholders. Medical Affairs Digital Strategy Council™ presents a White Paper encompassing tangible and solution-oriented insights on how to embrace a customer-centric mindset driven by digital transformation to drive positive customer experience in Medical Affairs. Indian Pharma Companies that traditionally manufactured generic drugs, in the past decade, started venturing into branded pharma products. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. The struggle for many HCPs is maintaining a rich and meaningful experience with customers and KOLs in a digital setting. Medical affairs has a prominent role in taking insights gained from digital health and educating HCPs on the ways products can be used to achieve the best patient outcomes. The pharmaceutical industry must rise to new challenges, market access, value-based Contact Amy Chapman at (561) 571-7687or achapman@dgeconfs.com. How can medical affairs digital leaders identify and implement a working, fit-for-future digital strategy? Medical Affairs can help ensure that the Brand team’s proposed messages are consistent with the insert. The digital landscape of healthcare has accelerated due to Covid-19. These sites are becoming more prevalent in reaching out to consumers and other HCPs. As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. PANEL: Maintain Meaningful Engagement Online. While regulatory restrictions will continue to define the nature of the relationships that Medical Traditionally, thought leaders were tracked by looking at publications. trust and credibility of the Medical Affairs function. Anand Reddi - Director of Digital Innovation, Global Commercial Strategy and OperationsGLAXOSMITHKLINE, Barry Lubarsky - Executive Director, Medical Affairs StrategyALKERMES. The members of the Indegene PharmaFuture™ Medical Affairs Digital Strategy Council, a platform dedicated to the open exchange of insights and ideas among senior pharma leaders, held their first meeting in New York on May 7, 2019. Mary Alice is currently Principle/Consultant with Medical Innovations and Insights, LLC providing Medical Affairs consulting services for organizations seeking to develop best-in-class Medical Affairs teams and patient-centric practices. With a greater demand for deep scientific information across the healthcare community, it’s critical for medical affairs teams to upskill and stay relevant as consumers use new channels to absorb information. Virtual conferences are more time-efficient for HCPs who are busy. New channels need to be optimized for medical education. MODERATOR: Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS, Jennifer Guzman - Senior Director, Medical Affairs StrategyHELIXMITH, Ana Bozas - Associate Director, Global Medical CommunicationsAKCEA THERAPEUTICS, Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS.