“Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are considered as negative feedback. It’s so awesome that Facebook provides such a comprehensive analytics tool for free! You can find out what’s working and what’s not working with your event promotion. Analyze your best and worst Facebook posts. Digimind also helps you analyze key metrics like conversion rate and cost per lead. This graph tells you where your Page Likes came from, such as directly from your Page, from your ads, or Page suggestions that Facebook serves to users. This can inform you about the type of people who are most interested in your events. This guide to Facebook Insights will help you understand how and why each metric is important to your overall social media strategy. You can either drag the indicators on the graph, select “1W” (for 1 week), “1M” (for 1 month), or “1Q” (for 1 quarter), or set specified start and end dates. Keyhole is a Hashtag Analytics and Social Media Analytics company who provides real-time data with hashtag tracking for Twitter, Instagram and Facebook. More importantly, who are the people that engage with your Page the most? Anna Gorecki of Intigress says, “This gives you the opportunity to look at post-click engagement on your website via Google Analytics while knowing which Facebook ads were the original source.” Editor’s Note: This Facebook Ads Dashboard allows you to see campaign activity, including ad … While it does not show you information about people who saw or engaged with your posts, it shows much more information about your fans. This section breaks down your fans by age group, gender, location, and language. Try it for free today. Try us free for 30 days. View different breakdowns: In the upper-right corner of each graph, there is a drop-down menu where you can choose between different breakdowns. Your Facebook analytics data is constantly updating, so you’ll want to pay attention to any patterns you see developing. Depending on the platform you want to analyze, you will be given some set of statistics built-in on a particular social media channel. Go through the chart, locate the time/s when the majority of your audience is online, and there you are - posting when the maximum amount of your audience is active makes sense because you boost your chance of reach and response through sheer size. Looking for information on how to track and analyze your Facebook audience? For example, if you find that videos have the highest average reach and engagement, you could experiment with posting more videos. If the graph is showing a plateau or a downward trend, it’d be great to dig into it and understand the cause. In this tab, you have information about the foot traffic in your area, demographic information about people near your place, and percentage of people nearby who saw your Facebook ads. Facebook Posts is a popular service provided by Facebook, and is a powerful analytics tool. The advice on when to post to Facebook is massively conflicted. The tool is available to any admin of your company page once you have over 30 fans. This section shows you the key information of your latest five posts — published date and time, post caption, post type, targeting, reach, and engagement. First things first. Right? Our action button says “Sign Up” and directs people who click on it to our homepage. The Likes tab lets you go beyond just knowing the number of Likes your Page has. They are ways users tell Facebook that they don’t want to see a Page’s posts. There is a little bit of overlap between the two of them, but they serve very different purposes. Facebook analytics tells you who your audience is and how they’re interacting with your page. Here are some ways you could tweak your strategy based on what you learn: Are the people who are actually visiting your Page the same people you thought would visit your page? So, if any user performs any of these actions, then data gets captured as follows. Get expert social media advice delivered straight to your inbox. Apart from awareness and engagement, you can also get a breakdown of your audience by age group and gender. The key to maximizing the effectiveness of Facebook Analytics is by sending aggregated and anonymized data so that you can learn about the behaviors of your users. Blocked Conversations is the percentage and number of conversations from your Page that have been blocked. (Like Hootsuite! The same goes for Campaigns: If you use "Website" and "website" you will have two separate campaigns. 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